SELLING YOUR HOME
MY PROVEN
SELLING STRATEGY
I’m a firm believer in the saying, “If it isn’t broken, don’t fix it”.
I operate on the principle that ‘If it isn’t broken, don’t fix it.’ This philosophy has guided my work for over 20 years, allowing me to consistently sell clients’ homes for a premium price and in a shorter timeframe compared to similar properties. While the execution of my strategy has certainly evolved to embrace the digital age, the foundational principles are timeless—they are simply proven and effective.
My selling process unfolds in a distinct three-phase approach.
1. BLUEPRINT
Your home is one-of-a-kind, and your selling strategy should be too. I’m a data-driven home selling strategist who ensures just that. Before we launch any marketing, I’ll provide you with a comprehensive consultation covering market comparables, industry trends, and the precise marketing tactics that will best showcase your home.
2. FOUNDATION
Once our tailored strategy is set, I immediately put all the necessary steps in motion to get your home market-ready. This comprehensive preparation always includes professional staging (extra cost), high-quality photography, and engaging virtual tours and video marketing. The best part? All of these powerful tactics are included at no additional cost to you.
3. IMPLEMENTATION
Once all the foundational tasks are expertly completed, I launch your home to market. I deploy a comprehensive strategy that includes traditional, out-of-home, and digital marketing, along with targeted public relations. This multi-faceted approach ensures your home achieves maximum exposure and reaches qualified buyers wherever they are.
* Timing and adaptability are everything. I can take you from blueprint to implementation in less than a week.
DISCOVER THE VALUE OF YOUR HOME
REPLICATE RESULTS. NOT WORK.
My approach to every home selling strategy is unique but there are a few key elements that are implemented into every strategy. I’ve outlined my five fundamental building blocks which will lead to the successful sale of your home.
01.
Blueprint & Strategizing
I approach the sale of your home with a carefully calculated, data-driven approach to ensure you’re set up for success. By outlining the sales strategy, I’m able to manage realistic expectations, prepare appropriate marketing material and determine the optimal path to follow for a successful sale.
02.
Photography & Videography
People formulate a first impression within one-tenth of a second. Most of the time, this is based off visual cues. Your home is no different. I hire a photographer to take professional photography and capture 4k footage of your home. Real estate listings with photos & video are 403% more likely to receive inquiries compared to those with only photos.
03.
Marketing
I target all marketing channels to ensure your property gets the most exposure possible. I don’t just upload your listing to the local real estate listing system and call it done. Whether it’s social media, out-of-home, digital or a form of public relations, I take all possible measures to get your home seen.
04.
Reporting, Feedback & Measurement
While your listing is active on the market, I track key performance indicators (KPIs) to monitor how your listing is performing. I compile the information and report back to you on a regular basis to keep you updated on performance and showing feedback. By the time an offer comes in, you’ll be fully educated to make an informed decision.
05.
The Network
Without my Network of Contacts established over the years, none of this would be possible. With almost 20 years of real estate industry knowledge, I are able to provide you with the best guidance when it comes to selling your home.